Author Archive | Carl Weinfurtner II

It’s a mantra you’ve heard time and time again – write great, interesting, exciting, sharable content. But what if you’re in a boring niche? Or working for a boring client in a boring niche? How do you get readers excited about mundane topics like locksmiths or plumbing, or even icky topics like personal injury lawyers or rash creams?

Here are 10 tips to help you create interesting content ideas for even the most boring of niches.

1. First, change your perspective before you write anything. If you think it’s boring, your readers will, too. Everything is interesting if presented in an interesting manner. It’s simply a matter of finding the right angles to present your content. And the first step is to get fascinated in your topic so your enthusiasm will show in your writing.

2. Find the golden number nuggets. Dig out the industry statistics and find the fascinating bits that pull people into your story. Do you sell nails? How many nails go into building the typical house? Is your niche floor coverings? If you took all the carpet made in one month, how big of a city/state would it cover? Numbers fascinate when used in a way people can easily grasp and share with others.

3. Use stories and anecdotes. Let’s say you sell instructions on how to refinish furniture. “14 year old Annie was always the shy type, afraid to speak up and withdrawn, lacking confidence to do even the simplest of things. Then she got our beginner’s instructions for refinishing simple antique chairs. Within a month she’d finished her first project, and now a year later she’s refinished over a dozen pieces, resold 9 of them for substantial profit that she’s put away for college, and kept or given away the rest of the pieces. Most important of all, she’s gained a new sense of accomplishment and confidence which has spilled over into other areas of her life.” Wow, that’s pretty exciting!

4. Do a daily question and answer. Each day create an “ask an expert” blog post or video in which you answer one question. Create interaction, likes and shares by getting real people to ask questions through social media such as Facebook.

5. Talk about what’s wrong in your niche. Maybe legislation is pending that could hurt your industry, or someone in your niche is ripping people off. Be the leader and speak up about it. You’ll not only capture the attention of your readers – you’ll likely get links from other sites as people join the conversation.

6. Promote a cause. Sometimes when you run out of things to say about your business and your niche, it’s time to look outside of your business and find a cause to make your own. For example, a personal injury lawyer who’s helping homeless puppies and kittens to find new homes – that’s not only unexpected, it’s even warm and fuzzy – literally. And if your business is strictly virtual, you can still choose a cause and make it your own. Put real faces on it – furry or human – and tell why you and your business strongly support this cause. If you can choose a cause aligned with your business, so much the better. For example, a food niche might choose a program to feed the hungry, while a remodeling/building/decorating business might choose something like Habitat for Humanity.

7. Hold content contests. Get your readers to create content for you, based around the keywords you choose. The better the prize, the more entries you’re likely to get. Pick the top entries and then get them to get their friends to vote for the best one with retweets and Facebook shares. Publicize the contest to get more entries, more press and more backlinks.

8. Become a hub for industry content. Who says you need to write all of your website’s content yourself? Ask other industry leaders to contribute if they like.

9. Use images. I’ve said it before and I’ll say it again – people stay on your blog or website longer when you use interesting, compelling and relevant images.

10. Stretch. Okay, so your niche is car accessories – why not do an article on the top coolest cars in movies? Or maybe your niche is math tutoring – again, find the movies that use math and talk about those. It’s a great way to get your audience to relate to your products.

Even the most mundane of topics can become interesting – you’ve just got to find the right angle to write about.

There’s a ferocious killer that halts success more than anything else. This one success killer has ended the hopes and dreams of countless entrepreneurs. No, it’s not the lack of a great idea, inadequate funding or not knowing how to pull it all off. So… What is it?…

It’s waiting to get started. Waiting for the perfect moment. Waiting until everything is just right. Waiting for permission from the marketing Gods to begin building your business.

Waiting has killed more businesses and deprived more entrepreneurs of their fortunes than anything else.

Which is why I propose this: Start now, BEFORE you are ready.

When you come up with a new idea, do you feel like you need to get everything just right before you can get started? Most people do – but the problem is you’ll never get everything just right. You will always find something else that needs doing before you can begin, and so you will never start. Or eventually, one day months from now, you will finally get started only to realize you’ve run out of steam and no longer have an enthusiasm for your venture. It’s too late.

So why not start now? When you wait you get sidetracked and distracted. You listen to feedback from people who tell you it’s a bad idea. You talk yourself out of it. Sometimes you just forget about it completely, and there’s another opportunity lost forever.

Worse still, when you wait someone else can get the jump on you. Realize this – every time you have a great idea, there are other people in the world having that same idea. Do you want to be the first, or do you want to be an “also ran?” Take action and you’ll be a prosperous leader instead of a follower begging for crumbs.

Be impatient. Figure out how to get your idea out there sooner rather than later, even if you’re not ready. Are you writing a book? Give away the first chapters or the first version and ask for feedback. Gather email addresses to let people know when the book is ready. Launch the first version as an inexpensive Kindle book, get more feedback and re-release it as a hardcover. You could have waited until you thought it was perfect and released it as a hardcover to start with, but you would have missed out on the buzz you created and the feedback you received to make it even better.

If you wait to start, you’ll go through the entire process of writing and perfecting and publishing the book before you even know if there is a market for it, before you know how it will be received and whether or not people will buy it. By waiting you could spend the next year of your life on a project that yields nothing but frustration. Had you started marketing it immediately, you could have course corrected along the way to create a product the market truly wanted.

No matter what you’re doing, you can start right now. Even the act of starting gives you a momentum that can carry you through to the end. Take the book – with all the feedback you receive along the way, you’ll write a book people love, so now you can start a coaching program based on the book. Should you wait until you get the coaching program just right? No! Start now and perfect it as you go.

One more benefit of starting now – enthusiasm. When are you the most enthusiastic: When you first think of an idea, or 6 months later? When you’ve already experienced some success, or when that idea has been sitting on a shelf? By starting today you immediately make progress and get feedback, thus building your enthusiasm even further. When you work in a vacuum getting ready to start, you lose enthusiasm.

All the greats start now, whether that means writing the business plan now, writing the first chapter now, setting up the website now, getting feedback from social media now, etc.

Whatever your new idea is, start now and in 30 days you will be well on your way to seeing your idea not only begin to come to fruition, but also succeed in dramatic fashion.

You’ve got a DYNAMITE idea for a new product and you can’t wait to get started on it – or maybe you already have. Then it happens: You see that someone else has beaten you to the punch and released a very similar product just last week. What should you do??

At this point many people will simply fold. They’ll scrap their product idea and begin a search for a new idea.

Then there’s the successful marketers who wouldn’t bat an eyelash just because someone else released a product like theirs. They would go ahead and finish their product and release it as soon as possible.

Do you know why? Two reasons: First, a successfully selling product on a particular topic means there’s room for another product on the same topic. And the reason there’s room is because of reason number 2: People who are deeply interested in a topic don’t buy just one book or just one course – they buy everything they can get their hands on.

In fact, the person who released their product ahead of yours did you a favor, because you can now see how well their product is selling. You can look for the information holes they forgot to fill and you can be the one to create a better product. You can also see what their price point is and act accordingly. If they’re priced at $17, you might want to shoot for a higher price and provide a much higher value. On the other hand, if they are selling their product at several hundred dollars, you can choose to become the affordable alternative.

So the next time you’ve got a great product idea and someone else beats you to the punch, you might want to thank them, and get excited!

One more thing – don’t be afraid to approach the other product developer and suggest doing a deal together. They might also be open to becoming your affiliate and sharing your offer with their list and customers. Yesterday’s competitors can become tomorrow’s partners.

Remember – competition can be a GREAT thing when you’re marketing online.

One of the hazards they never bother to tell you about when you become an online marketer is brain fog. You know what I mean… you’ve been sitting at your computer for 10 minutes or 10 hours when you realize your brain is moving slower than a herd of turtles stampeding through peanut butter.

And you know if you could just get your brain in gear, you could get a ton of work done today. But despite that 5th cup of coffee you still can’t seem to focus. What’s a marketer to do?

I take a cue from Nelson Mandela when this happens and I take a walk. If the weather is good, I get some sun on my face, too. Taking even just a 10 minute brisk walk outside can do wonders for your brain, and 20 is even better.

Did you know that making a habit of writing backwards with your non-dominant hand can create an abundance of new connections in your brain that make it work better, faster and more creatively? Leonardo Da Vinci filled entire journals with mirror writing – and you have to admit, the guy was no slouch when it came to intelligence or accomplishments.

Doing things that you don’t normally do, such as taking up a new interest or hobby, will also awaken sleeping parts of your brain. Make it a point to learn a new skill so well, you can teach it to others.

Try going to bed earlier. Most people don’t get enough sleep, and this is one of the biggest causes of brain fog. Sleeping in until noon isn’t good, either. As they say, moderation in all things. Get up at a decent time, drink water and exercise, and then get straight to work.

Take a mid-afternoon nap. Thomas Edison was a prolific napper and look at what he accomplished. And Winston Churchill – despite running a powerful country during a world war – set aside hours each day just for himself to nap, bathe, dress and eat in peace.

Take risks. If you’re taking a risk, it’s going to be something important to you. If it’s important, you’re going to have an enthusiasm for it. And if you’ve got enthusiasm, brain fog tends to vanish. Henry Ford believed that if you’re going to fail, you should do it fast and learn from it. In other words, stop dreaming and take some action. No one who base jumped off a bridge ever felt like they had brain fog at that moment.

Cut out the sugar. The more sugar you eat today, the more tired you will be later today and again tomorrow. It’s not worth it. No doubt you’ve seen the studies that suggest sugar is as addictive as cocaine. It makes for a great headline, but the bottom line is sugar is addictive and as we’ve known for years, it’s bad for you, too. Go 21 days without your favorite sweet tweets – whatever they may be – and see how you and your brain feel.

Bonus: When you cut out the sugar you’ll not only feel better, you’ll look better too. They did a double blind study where men were asked to rate the attractiveness of women. Those women who did not eat sugar the previous day were rated as being more attractive than those that did. Sugar not only makes you and your brain sluggish – it can also make you less beautiful or handsome.

Make health such a big priority in your life, you end up creating a product in the health niche and sell 100,000 copies. Why not? It’s been done before and it will be done many more times because there will always be people who are willing to pay to get their health and energy back. So let them pay you.

See what happens? I start out by writing a few ways to combat brain fog when you’re stuck behind a computer for too long, and I end up creating a new product.

It’s good to be an online marketer, don’t you think? The ideas are everywhere and the market for solutions never ends.

Now put away the candy and go take a brisk walk to clear your head. Then come back and get to work on building your online empire!

At the risk of stating the obvious, the better your headlines grab eyeballs, the more money you can make. In fact, even a small improvement can add significant money if your sales funnel is set up with a high priced product or two. For example, getting 5% more people to opt into your list or open an email or buy a $7 product could result in another 1/2 to 1 percent buying your more expensive and profitable product. Over the course of a year that could easily add thousands to your bottom line.

One way marketers used to test headlines was through Adwords, back in the day when they were super cheap. A marketer would try out 2 or more headlines and see which one pulled the best. Seasoned marketers still test headlines with Google and Facebook ads, but if you’re on a small budget there is a less expensive way.

These days Twitter is the easiest and cheapest method for testing headlines, so long as you have a following. Simply choose what you think are your two best headlines, tweet them both and track the results.

First, the tweeting: To be fair you’d want to tweet both simultaneously, but that’s probably not the best way. Instead, tweet them both in the morning and again in the afternoon, about 20 to 30 minutes apart. So for example in the morning you might tweet headline A at 9:00 and headline B at 9:30. Then do the same in the afternoon but reverse the order.

Track your results with a good click tracking software like Click Magick or your own favorite tracker. When you’ve got a winner, test it against another headline, and so forth.

Now then… why use this method instead of split testing? Frankly, I prefer split testing when it comes to something like a squeeze page or a sales letter, but there are times when this Twitter method comes in especially handy.

Are you sending out an important email or series of emails for a big promotion? Are you getting ready to launch a product and want to have a good idea in advance which headline will work best? Using Twitter to test your subject lines up front can put you ahead of the game and into profit faster.

Anthony Burgess was just 40 when he was told by his doctor that because of a brain tumor, he only had less than a year to live. It was 1960 and he was broke and worried because he didn’t have anything to leave his wife Lynne.

But for as long as he could remember, there was a nagging little voice in his head that said he could be a great writer.

Unfortunately, Anthony had never listened to that voice before. But now that was dying, he hoped he could write a book that would create royalties for his wife.

So for the next 9 months Anthony wrote day and night, finishing a whopping five and a half novels. That’s more than many professional writers create in 10 years, or for some in a lifetime. And that isn’t even the exciting part.

While he was busy doing what he had known he was meant to do for his whole life – while he was busy being creative and productive, his cancer quietly disappeared.

In his long and prolific life as a novelist, Anthony Burgess wrote more than 70 books, including the famous “A Clock-work Orange.”

But without his death sentence, he may never have written at all.

Just imagine for a moment that you have less than a year to live. What will you do with it? Whether it’s one year, or a lot more, if you are not doing what you were born to do, isn’t it time for a shift in that direction?

We’re taught from early on that success is everything. Win the game or ace the test and you get the grown-up’s approval. Then we get older and succeeding becomes even more important. You got into a hot shot college? Congrats! You won the contract? Great! You built a multi-million dollar business? Super!

But here’s what nobody tells you – before you can win you’ve almost always got to lose, and lose big, and lose often. You’ve heard the expression, “Nothing ventured, nothing gained,” right? Well, when you venture you don’t always gain. Many times you lose, and you lose big.

And when that happens, your confidence takes a nosedive. The next time out you hedge your bets, you pull your punches and you don’t try as hard. Why? Because that way if you fail again, you can tell yourself that you didn’t lose as big. It’s funny, but it’s also human nature.

People fail a time or two and then what do they do? Sadly, many quit. They just give up. Failure hurts too much. It’s humiliating and embarrassing and they’d rather play it “safe.” Which actually means they don’t want to play at all, they just want to sit in their cozy cotton lined box and never venture outside into the cruel world again.

Here’s what those people don’t know: The ONLY way to truly, absolutely, permanently fail is to quit. Everything else is simply a step on the way to success.

Did you know…

– The average millionaire goes bankrupt 3.5 times.

– There is a new millionaire created every 58 hours.

– The average millionaire doesn’t realize their dream until age 45 and becomes a millionaire at 54.

– The average millionaire dabbles in 17 different businesses, concepts, schemes and enterprises but doesn’t hit it big until the 18th try.

Entrepreneurship is the quickest way to become a millionaire. 74% of all millionaires in America became millionaires through entrepreneurship.

The average millionaire goes bankrupt and what does s/he do? Dusts themselves off and tries again. And again. And again. Failure is a temporary detour, not a roadblock. I absolutely promise you, if you’re still breathing then you can still succeed and succeed BIG, regardless of how many times you’ve failed in the past.

Remember those Chicken Soup for the Soul guys, Jack Canfield and Mark Victor Hansen? Their manuscript got rejected 140 times by 140 different publishers. Most people would have quit after the 10th or 20th rejection, but they just kept sending out that manuscript until the 141st publisher took a chance. Result? Both of them are millionaires many times over.

Winston Churchill failed the sixth grade and he was defeated in every public office role he ran for. Then he became the British Prime Minister at the age of 62 and led his country to victory in WWII.

Success consists of going from failure to failure without loss of enthusiasm. – Winston Churchill

R. H. Macy had a long and undistinguished history of failing businesses, including the first Macy’s in NYC. No one would have bet on him, but he went on to create the biggest department store in the world.

Marilyn Monroe’s first contract with Columbia Pictures expired because they decided she wasn’t pretty or talented enough to be an actress. But Monroe kept plugging away, and even today’s audiences know and love her decades after her untimely death.

Toyota passed over Soichiro Honda for an engineering job. He could have quit on his dreams. Instead, he went on to make motorcycles and cars and became a billionaire in the process.

Thomas Edison’s teachers told him he was “too stupid to learn anything.” Imagine how that could impact a child, hearing from the ‘experts’ that you’re too stupid to learn. Most kids would stop trying. Not Edison.

Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time. – Thomas Edison

Vera Wang failed to make the U.S. Olympic figure-skating team. Then she got passed over for the editor-in-chief position at Vogue. Time to realize she was a failure, right? Wrong. At age 40 she began designing wedding gowns and today she’s one of the hottest designers in the business and a self-made billionaire.

You’ve probably heard that Walt Disney was fired by a newspaper editor because he “lacked imagination and had no good ideas.” But did you know that he had several failed businesses before the premiere of Snow White?

The difference in winning and losing is most often…not quitting. – Walt Disney

Albert Einstein’s teachers labeled him “slow” and “mentally handicapped.” What if Einstein had actually believed the people who made these proclamations? For one thing he never would have won the Nobel prize in physics.

Henry Ford’s first auto company went out of business. He abandoned a second because of a fight and lost a third to declining sales. Yet he went on to become one of the greatest American entrepreneurs ever.

If you think you can do a thing or think you can’t do a thing, you’re right. – Henry Ford

J. K. Rowling was unemployed and living on social security while writing her first Harry Potter novel. It was rejected by 12 different publishers and finally picked up with a paltry advance of just 1,500 pounds, but now she became the first person to become a billionaire through writing.

For every failure to success example I’ve given here, there are literally hundreds of thousands of others out there. And the only thing stopping you from becoming the next failure to success story is you. So what are you waiting for?

Hurry up and get your failures out of the way so you can go on to create big success for yourself too. And maybe someday your story will be featured right along with Einstein’s, Ford’s, Disney’s and all the other great people who refused to let a little thing like failure get in their way.

You’ve either got a blog already, or you’re just about to start one. Congratulations! You are one of only 500 million. Now then, knowing that your blog is (statistically speaking) less than a needle in a haystack, how are you going to get it NOTICED and read?

In one word, the answer is BRANDING. You can either throw together a blog and hope it somehow gets found, or you can carefully craft a brand that captures readers’ attention and keeps them coming back for more.

To throw one together, just do what 99.9% of other bloggers do – wing it. Fly by the seat of your pants and hope for the best. In six months (or sooner) you’ll likely be so discouraged you’ll give up.

Building a brand is obviously the way to go. Think Google, Coke, Apple and Nike to understand the huge potential branding holds for your blog. Brands stand for something, mean something and create loyalty in their customers. They stand apart and often far, far above the competition. And best of all, really good brands get remembered and are sought out by consumers.

Here then are 10 tips for building your blogging brand:

Who are you writing to? Exactly who is your blog meant for? Create a clear picture of your ideal reader, including age, profession, family, worries, problems, hobbies, etc. You’ll be writing to this one person rather than trying to talk to everyone. Remember, when you target everyone, you interest no one. But when a certain segment of the population believes you’re writing just for them, you’ll build a loyal following.

Why are you writing to your specific readers? What is your goal? It might be to educate, to persuade, to motivate, etc. Keep your goal in mind at all times.

What are you writing about? This is your topic. It might be physical fitness, marketing, dating, etc. Decide in advance what your message is going to be.

Choose a brandable name. If you’re creating a fitness blog, for example, then you might choose a one or two word brand name that people are likely to remember, rather than a keyword laden name.

HowToGetHealthyAndLoseWeight.com isn’t really brandable – it’s too generic and too keyword rich. Think in terms of “Google” – now that’s a brand. You might try things like FitMonkey.com or SkinnyCakes.com – those are brandable and memorable.

Create a snappy tagline. A name generally isn’t enough – you also want a tagline to help brand yourself, to clarify what you do and to make your blog more memorable. If your blog is on bacon recipes, your url might be DeadPiggy.com and your tagline might be “Bacon lover’s recipes for the non-chef.” See how the tagline not only defines that the site is about bacon recipes, but also narrows the niche to those who don’t consider themselves to be good cooks? This is a prime example of using a tagline to define what you do and WHO you do it for.

Get a logo. Can you picture the Apple logo? Nike? Coke? A logo is an integral part of your brand. Make it clean, simple, eye-catching and unique. It’s worth the extra money to get your logo just right.

Adapt your logo into a favicon. Again, this is an important part of branding your blog.

Use a website design that matches your topic. A header full of balloons and clowns on a website about grieving generally isn’t going to work. Dull colors on a children’s website or a lack of photos of gardens on a gardening website won’t work. Make sure all of the visual elements of your site correspond with your topic.

Choose a writing style and stick with it. Take a lesson from McDonald’s here and give your readers what they’ve come to expect from you. Maybe you’re writing to a technical crowd – then you might write like an engineer. Or perhaps you’re taking on a persona, like the Rich Jerk. Odds are you’re going to write like yourself, which is perhaps best of all because you won’t have any trouble maintaining that style. Consistency is key because if one day you’re writing like the guy next door and the next day you’re writing like an English professor, your readers are going to get confused and likely won’t return.

Promote your blog’s name through social media. Consistently use your blog’s name everywhere. Don’t use “Law Enforcement Weight Loss” on Twitter and “Muscle Cops” on Facebook – no one will realize it’s the same blog you’re referring to. Again, this is another reason to choose a unique, short, brandable name that no one else is using anywhere.

If your blog is going to stand apart from the crowd, then you’ve got to do a little extra work, but that work will likely pay off handsomely in the end.

Not only will you stand apart from the crowd, you’ll also discover that if you ever decide to sell your blog, you’ll be able to charge a great deal more because you took the time to brand it.

It’s fine to build your business gradually, a step here and a step there. But it’s so much better, faster and just plain more FUN to build it by leaps and bounds.

Below you’ll find the magic words that will help you to do just that. Forget taking the long, slow painful route and resolve to achieve a quantum leap, or true metamorphosis in your business.

1 Magic Word That Quadruples Productivity And Profits

There are a myriad of tasks any one online marketer needs to perform, and the faster and better those tasks are completed, the more profitable the business can be. But struggling marketers who are trying to balance administrative duties, product creation, social media, customer service, formatting and uploading books to Kindle, writing blog posts, setting up JV’s, recruiting affiliates, writing emails, setting up autoresponders, doing research, writing sales copy, answering emails, forum posting and all their many other marketing tasks might be better off doing less, not more.

If you’ve ever been on a ship, you probably noticed the captain doesn’t cook the meals or swab the deck. Nor does he maintain the engines, hoist the sails, plot the navigation or the other 101 duties that are done aboard a ship. Rather, he is the pilot of the entire operation, instructing everyone else on what to do.

Perhaps it’s time you think of yourself as the pilot of your own business. Do those tasks which you are extremely good at, and OUTSOURCE the rest to professionals who excel in those areas. You will not only get far more done, but odds are the work will be completed faster in a more professional manner. And when you can quadruple your efforts by adding a few part time outsourcers, you can also quadruple your results and your profits.

Don’t kid yourself – you cannot do it all and make the kind of money you want. As soon as you can afford to, start outsourcing. It’s not only one of the most profitable things you can do, it also gets you away from the grindstone and able to see the big picture so you can better navigate the waters of your business.

2 Magic Words To Make You A Marketing Rockstar

If you want your content to be seen and shared, and if you want it to make a lasting impression on prospects, then the written word is seldom enough anymore. Let’s do a test: Tell me everything you can about the person who wrote the blog post you read yesterday. Drawing a blank? Now tell me everything you can about a video you saw yesterday. Different story, right?

What if someone calls you on the phone to sell you something you’re interested in, versus someone that shows up at your door. Which one are you more likely to buy from? Assuming you’re not freaked out that a salesman appeared out of nowhere with the product that adequately fits your needs, you’re going to buy from him, not the faceless person on the phone.

Obviously you can’t visit your prospects in person, but you can do something almost as good – USE VIDEO. People remember video over the written word because it engages more of the senses. If you only use the written word, you’re simply not going to make nearly the same level of connection that you could have with video.

Now then, you might be afraid to get in front of the camera. If so, you can start out with slideshow videos, animated videos or screencast videos. Then move up to videos of yourself because this is the real pay off. This is where people start to feel like they can really connect with you and they KNOW you. Remember, content is more important than quality. You don’t have to be the next Steven Spielberg to make this work, you just have to be authentic with something to say that people want to hear.

3 Magic Words That Can DOUBLE Your Sales

You should be doing this every single time you sell a product or service because it will invariably increase your bottom line. Marketers have added hundreds of thousands of dollars to their sales funnels by simply incorporating these three words into every sales system they create.

What are the 3 magic words? ALWAYS BE UPSELLING. Every single time you sell anything, offer an upsell / downsell sequence because it can turn your original $47 sale into a $300 sale or more, simply by offering the customer additional options.

Offer something that is complementary to the original offer. It might make the original offer easier or faster to implement, go into more depth, offer more options, or even perform a service for them. It could be coaching, an additional information product, software, a membership program or anything else that helps the customer to achieve the result they want.

What if you don’t have a product or service to offer as an upsell? Then find an appropriate affiliate product that matches your original offer. And here’s a secret: When a customer turns down an upsell, they are typically more open to buying a lower cost (downsell) product. It’s almost as though the higher ticket item warms them up to the downsell offer. This is why car dealers and real estate brokers like to show cars and properties that are too expensive for the client. Once they show the client something more affordable, the client is more likely to make an offer than if they’d been shown the lower cost model in the first place.

4 Magic Words To Get You More Clients

If you’re selling big ticket items or services, I’m about to utter the 4 words 9 out of 10 marketers dread: PICK UP THE PHONE. Nothing sells as well as face to face contact except perhaps the phone. Let’s face it – your prospects are inundated with emails and shout-outs on social media. If you really want to connect and make the sale, you need to pick up that 500 pound phone and establish a real one-on-one relationship.

If you’re phone-a-phobic, start with existing customers. Find out how they’re doing with the product(s) they’ve purchased and what you can do to help them along (coaching, perhaps?) Next, move on to your lowest hanging fruit – those prospects you deem most likely to bite. Make it a rule to call 5 people each day, and within 3 weeks you’ll notice 2 things: First, being on the phone isn’t so scary anymore. And second, business is definitely picking up.

5 Magic Words That Virtually Eliminate Any Competition

Whatever your niche, there are others who are doing very nearly the same thing, better known as your direct competition. For example, if you’re a weight loss coach, there are thousands of other weight loss coaches you’re competing against to gain clients.

That’s why you’ve got to find a way to stand completely apart from the crowd, and the best way to do this is to CREATE A UNIQUE POSITIONING POINT for yourself and your business. Find that one thing that makes you totally different from all the other weight loss coaches out there, that thing that draws customers to you like flies. And mind you, saying that you’re better, that your work is higher quality, that you’ve got more experience, etc., isn’t unique. Everybody says those things.

Can’t think of anything? Try this: “I will show you how to lose weight while NEVER feeling deprived and still eating the foods you love.”

Sign me up!

Here’s one from a carpet cleaner: “If I don’t remove your stain and get you sparkling clean carpets, I’ll pay you $50 for your time.”

You’re hired!

I wouldn’t need to hear another word in order to choose this carpet cleaner over all the others – would you?

A Chiropractor might advertise: “I’ll get you immediate relief from your back pain or your visit is completely free.”

That’s what I want to hear – make me an appointment now!

6 Magic Words That Double Subscribers

You already know how crucial it is to continually build your list. But are you being aggressive enough? The vast majority of websites are missing opportunities to grab more subscribers because they don’t PLACE OPT-IN BOXES ON EVERY PAGE of their website. Yet this simple step can as much as DOUBLE the number of subscribers you get from your site.

Most websites have an opt-in box on the homepage or none at all. But very few have an opt-in box on every single page. And fewer still place opt-in boxes on both the right sidebar above the fold, and again at the bottom of each post. But adding these boxes along with a great incentive to sign up will increase the number of subscribers you get. And make sure your opt-in box stands out with clean lines and no clutter.

Go ahead and place opt-in boxes in unexpected places as well. Do you have sales pages? Place an opt-in box on each one. Do you have more than one sign-up incentive? You might place one incentive in the right sidebar, and the other at the bottom of the page. This way if one incentive doesn’t interest them, then the other one might. You can then position your follow ups according to the incentive they chose.

You might even place a video with your opt-in boxes, instructing the reader to fill in their email address and press the button to get the incentive. By telling people what to do, you increase the chances they’ll actually do it.

Can you make a short, snappy and powerful quiz people can take? This is another way to capture email addresses. Once they finish the quiz, you request their email address so you can send them their confidential results via email.

7 Magic Words To Build Your Visibility And Reach a Larger Audience

If you’re not doing Google Hangouts yet, you’re missing the boat. Google Hangouts will increase your visibility, help you boost traffic to your site, improve your search engine ranking, improve your authority, increase the distribution of your content, and connect you to your potential customers, affiliates and joint venture partners. Therefore, HOST REGULAR GOOGLE PLUS HANGOUTS ON AIR. Hangouts are multi-participant video chats. When you host a hangout, you can carry on a training or conversation.

Your Hangouts might be informal chats, scripted or anything in between. You can keep the Hangout private, or you can live stream and broadcast your Hangouts on Hangouts On Air. By publicly streaming your show, it’s automatically recorded and added to your YouTube account. You can also embed it on your website.

If you don’t want it to go live, you can make it private, download it when you’re finished and edit it before posting it.

This is a great way to reach a huge audience and strengthen your reputation. Make a plan on how and when you will use Hangouts on Air, and set up a regular schedule for broadcasting. Think about using Google Hangouts for teaching and lecturing, for coaching, consulting, interviews, webinars, product demonstration, hold question and answer sessions, etc. The possibilities are exciting and nearly endless.

8 Magic Words That Increase The Money In Your List 10 Fold

A list full of buyers is worth at least 10 times more than a list full of people who haven’t purchased anything from you yet. In fact, in most cases a buyers list is often worth closer to 100 times more than a list of prospects, and here’s why: When someone purchases anything from you, even if they only spend $1, they are now in a vastly different mindset concerning their relationship with you and your products. They now have an OWNERSHIP mindset because they own one of your products, and because of this they are far, far more likely to purchase from you again and again and at higher and higher price points.

So what are the 8 magic words that increase the money in your list 10 fold or more? TURN PROSPECTS INTO BUYERS AS FAST AS POSSIBLE. In the beginning it doesn’t really matter if they are spending $1 or $100. The important thing is they have crossed that threshold from prospect to buyer.

How do you get prospects to immediately buy? The easiest way is to get them pre-sold by people they already know and trust. This means having affiliates refer people to you. If you cookie the affiliates in so that they receive commissions on anything prospects purchase for a long period of time, such as a year or even lifetime, affiliates will be more than happy to send you referrals.

Other ways to get people pre-sold on you before they even hit your site is to guest blog, to do joint ventures, and to create products that others in your niche can give away as a bonus to their own product. Whatever it takes, turn your prospects into happy customers as quickly as possible and you’ll be able to continue to sell to them for a long time to come.

I could have sent you a fruitcake this Holiday season to thank you for being a loyal subscriber and reader, but I think you’d appreciate something with more enduring value. So instead I’m giving you the gift that keeps giving – your own money generating system.

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As you (hopefully) have already discovered, making money online isn’t difficult, but it does take some knowledge and the ability to put that knowledge to work.

I’m going to outline a rather simple and straightforward system that I believe anyone can use to make income. It can be scaled up as large as you like, depending on how much time you want to put into it and what you want out of it. And it’s easy enough for even new marketers to do.

Mind you, this is not my invention, but rather a system that has been working for many marketers for years. It’s not a shiny new bauble – instead, it’s a proven method that brings home the paycheck week in and week out – if you put in the time and effort required.

Ready? Let’s get started.

1. Choose your niche. I’m going to make it easy for you here by recommending that you choose one of the following 3 niches: Money and finance, health and fitness, or relationships and dating. All three are evergreen and bring in a ton of money.

For purposes of this training, we’re going to focus on health, because I believe it’s truly the easiest of the 3 niches in which to make money. True, there’s plenty of competition, but that won’t really be a factor for what we’re doing. That’s because people who are desperate for a health related solution such as alleviating pain or losing weight are ready to make a purchase now.

Google “most common illnesses” and you’ll find acne, allergies, ADHD, arthritis, asthma, back pain, bad breath, bursitis, etc. And that’s just a few from the A’s and B’s. $320 billion is spent on prescription drugs in the U.S. alone each year, and that doesn’t include over the counter medications and remedies.

This is a HUGE market full of desperate buyers. So forget selling granny square patterns or children’s bedtime stories for now – focus on where the money is.

And if you want to focus on money or relationships, those are always hot, hungry markets as well.

2. Choose a product to sell. This is going to be your One Time Offer after they opt in to your squeeze page. Most people will tell you to create your free report, then create your squeeze page, and then find an OTO to offer after they opt in.

This is good advice. After all, they found your squeeze page, they filled out the form and they pressed the button – they are eager for a solution to their problem! Logically this is the time to offer it to them.

But I do things just a bit differently. I find the product I’m going to be promoting as my OTO first. Preferably I also find a second, similar product to use as my back up, in case the owner of the first product pulls it (yes, it happens.) The reason I find the product first is because I want to tailor my squeeze page and my free report to that EXACT topic.

For example, if my OTO is how to cure adult acne, I will write my report on ADULT acne, not teenage acne. But if I had done things the way most people do, I could have had a report on teenage acne and an OTO on adult acne. Sure it’s the same problem, but it’s two entirely different markets and my conversion rate on the OTO would have been terrible. That’s why you want to find the product you’re going to be promoting as your OTO first.

What product should you choose? Here are criteria to look for:

* Low price – something less than $15 is ideal because it becomes an impulse purchase. And that’s exactly what you need here, because you haven’t yet established a lot of credibility with your new list member.

* Excellent product – you’ve got to buy the product and make sure it really delivers on whatever it promises. This is no time to be selling junk. Actually, there is never a time to be selling junk.

* High conversion rate – okay, this is a no-brainer. You want a product that converts really well so that you’re making money.

The ADVANCED ALTERNATIVE to promoting an affiliate product is to create your own product. The drawback is you need to create it or hire someone else to do it for you, either of which takes time. The benefit is you keep 100% of your sales, rather than splitting them with a product owner.

The CHEAT METHOD to creating your own product is of course to use some high grade PLR.

If you are using your own product, here’s a trick I like to use: At the top of the sales page, let them know that their free report is on its way to their inbox. This builds consistency and credibility and shows them they’re at the right place.

3. Next you’re going to create something to give away to your new niche. Here’s the key – you’re not going to slap together any old report or re-purpose some PLR. Instead, you’re going to create something so awesome, people would PAY YOU to get it. Best of all, you don’t need to reinvent the wheel or come up with some brilliant insight to do this. Instead, you’re going to let others do the research for you.

Head over to Amazon and search for your niche in the book section. Write down titles that grab your attention. Search inside the books and look at the table of contents. Take notes.

Now do the same with magazines in your niche. Look at the headlines on the magazine covers – these can be a goldmine. You’ll need to change them to accommodate your exact niche (and not plagiarize) but that’s easy. You want to pay attention to what the hot topics are and what headlines are used to sell those topics.

Next, visit other websites to pick up more ideas and information. This entire research process should take you about an hour or two, depending on how much time you want to put into it.

Outline the information you’re going to present, and then either write your report or record it, your choice. Don’t want to write it yourself? Then outsource it. It only needs to be 10 to 20 pages of solid, useful information – don’t write a book.

As you go through this process, always keep in mind what you’ll be promoting for your OTO, so that your freebie is 100% consistent with that product. This will give you the highest conversions on your OTO.

4. Make your squeeze page. Hopefully you garnered 1-5 smoking hot headlines during your research. Use these on your squeeze page as the main headline and bullets, let them know they get the report for free for opting in, and that’s it. Don’t make this complicated – less is more. Create excitement and curiosity. Again, if you don’t want to make your own squeeze page, you can always outsource it.

A word to the wise: Once you begin using your squeeze page, test it. Test headlines, test colors, test the call to action – just TEST. The more you test, the better conversions your page will get, the more you will make. Doesn’t testing seem boring? Let me ask you this – does doubling your conversions and thus doubling what you earn seem boring? Don’t think about it, just do it.

IMPORTANT: If you’re using double opt in to build your list, customize the page they land on after confirming their subscription. At the top of that page, let them know their report is on its way. Then either direct them to your affiliate page if you’re promoting an affiliate product, or place your sales letter on this same page. This gives them a second opportunity to purchase your offer.

5. Get some professional articles written. These articles have got to be outstanding, so unless you’re a brilliant writer, I would suggest hiring this out to a professional.

Remember when you did your research in magazines and books? These are your very best clues as to what to write about and even how the title should read. Keep in mind: If you see something on the cover of a current magazine, that likely means it’s a hot topic now and will make an excellent topic for one of your articles.

Number of articles to write: At least 2, although 30+ is better. If you’re on a budget, start small and get more written later. The articles should be magazine quality. They should immediately capture attention and rivet the reader all the way to the end of the article.

Add your resource box to each article. This is your call to action where you promise the reader your shiny new report if they simply visit your totally awesome (squeeze) page.

An alternative to sending them to your squeeze page is to send them to your blog or website. Be sure to have a sign-up form on every single page of your site, offering your free report.

Variation: If you’re sending your new traffic straight to your blog or website, make it for “members only.” This means they have to opt in to get to your website and read the content. Yes, this is also a great way to list build. I recommend testing between the squeeze page, straight to the website with opt-in forms and making your website member’s only to see which one converts the best.

6. Find blogs in your niche. You’re looking for blogs that match your niche really well, that get lots of traffic (bare minimum – 10,000 hits a month) and that are open to guest written articles. If a blog doesn’t meet all 3 of these criteria, then take a pass.

[One note here: The higher traffic blogs might be harder to break in to, but they’re well worth the effort. If you are more comfortable starting out with blogs of 10,000 visitors a month and working your way up, do it. After all, those 10,000 hit blogs may well be getting 100,000 visitors or more soon, and if you’re already established there, so much the better.]

Also, visit each blog you’re considering and look at the bylines. Are all of the articles written by one author? Or does this blog accept submissions from others? While it’s not impossible to get your article on a blog that is generally only written by one person, it’s far easier to get it published on a blog that regularly uses guest authors.

7. Rubber meets the road. Remember the articles you had written? You’re going to contact these blog owners and give them your articles. Give each blog owner 2-3 articles, and only give each article away once so that each blog owner gets completely unique material from you.

Why give each blog owner 2-3 articles instead of just 1? Because you’re proving that you can consistently write great articles. Also, what if the one article you send them is on a topic they don’t want to cover? Or maybe they just did an article on it? By sending more than one article you give them a choice and you also greatly increase the odds that they will publish at least one article for you.

Here’s how you give the articles away: Contact these people. Do it through email, through Facebook, through Skype, whatever. Better yet, contact them through all of those methods at the same time. No, you’re not spamming them. You are HELPING them. Send them a very friendly, upbeat message that includes the following points:

– You’ve been reading their blog

– You love what they write

– You’ve written exclusive articles just for them

– The articles are free – they can do whatever they want with them

– No strings attached

– You would like (LOVE!) to be a guest writer on their blog

– If they would publish one of your articles on their blog with your author’s box to help you get exposure, that would be totally awesome

– Thank you

What you’ve just done:

* You’ve made contact and you’ve GIVEN them something right off the bat, no strings attached. What happens when 99 out of 100 people contact a blog owner? They WANT something. But you are GIVING something, and it’s something totally cool, too: Well written articles that are perfect for their blog.

* You’ve got a new contact in your field. Do you think s/he might want more articles? And maybe they will even promote one of your own products? It could happen, and it starts with this initial contact.

* You’ve solved a problem for this new contact – you’ve given him or her high quality content. If you’re a blog owner, you know how hard it can be to create new content week after week. Having help is always much appreciated.

* You’ve got some serious link juice going. You’re contacting BIG blogs with major traffic, many of which will be posting your articles. Think Google will notice? Absolutely!

* You’ve got traffic. FREE traffic. Highly TARGETED, raving fanatical traffic visiting your website.

* You are building a LIST out of this traffic. A list of highly targeted people who think you must be an expert because you write articles on important blogs. Traffic that reads your stuff. Traffic that BUYS your stuff.

* You are making money immediately with your OTO. Remember, you’ve got a low priced and highly targeted OTO after your squeeze page. This product is something directly related to the issue you wrote about in the article and in the report.

Total cost for this list building/product selling business? If you do everything yourself, it costs you nothing but time. If you outsource the squeeze page and articles, it might run you a couple of hundred dollars, more or less.

What do you do now? Rinse and repeat. Continue writing articles (or having someone write articles for you) and continue contacting new blogs. Write more articles for the blogs on which you’ve already been published.

This works. Don’t reinvent the wheel – just do it.

The downside is you will find a few blog owners who simply won’t publish your stuff. That’s okay. Most times they will tell you that they won’t, and then you can take those same articles and offer them to a different blog.

Power Tip: A variation to sending them 2-3 articles is to send one 3-part series. It’s got to be totally researched, relevant and on a hot topic. If you get them to publish this (generally over the course of 3-5 days) you will see even more traffic than you would from getting one regular article published.

Now let’s talk hypothetical numbers just to get a feel for what this system can do for you: You contact one blog that gets 250,000 visitors a month. 25% of them read your article (that’s kind of a low number – you might get more.) Of those who read your article, 40% click your link, and 50% of those get your free report (meaning they joined your list.)

That’s 250,000 times .25, which is 62,500 people who read your article. How cool is that?? Just imagine for a second that 62,500 people read your article and see your byline – you’re already an expert and they haven’t even clicked on your author’s resource box yet.

Of those 62,500 people, 40% click your link. That’s 25,000 people going to your squeeze page. I don’t know about you, but when I think about getting 25,000 HIGHLY targeted people to my squeeze page, my heart beats a little faster and you can’t wipe the grin off my face.

Of those, we’re hypothetically saying that half join your list. I know some of you are thinking that number is high, and for the typical squeeze page it is high. But in this case they’ve just read your article on a high authority website and obviously liked it. They already know why they are coming to your page (to get your super-duper hot report on a topic they’re really interested in) and so unless your squeeze page is awful, you can expect to get a higher than average conversion.

Half of 25,000 is 12,500 new people on your list. People who have read your article. People who think you’re pretty hot stuff. People who are now going to read your report and KNOW you are pretty hot stuff. People who are far more likely than average to open and read your emails.

12,500 people from one article. Okay, true, you had several articles written and probably sent 3 of those to the blog owner, who maybe only published one. Still – is that a good return on your time and money or what???

And if you only do 1/10th as well as our example? Then you still have 1,250 highly targeted new subscribers. Not bad.

To those skeptics who think that only the “big dogs” can make money online, I hope I have just given you something to think about, and more importantly – a plan of ACTION.

It’s the New Year. What better time to roll up your sleeves and put this to work?

One more number I want to throw out here: Suppose you got 12,500 new subscribers per month. Maybe you did it with one article, maybe it took you 20 articles. Whatever. Each month you do what it takes to get 12,500 new subscribers. Assuming a high attrition rate of 20%, how many subscribers would you have by the next holiday season?

I’ll leave you to do your own math on this one.

Happy New Year!!!